体验设计与空间媒体工作室Experience Design + Spatial Media Studio

让空间被感知、被参与。Spaces thatsense, speakand evolve.

我们为品牌、文化机构、公共空间与娱乐现场设计能够被感知、参与和记住的空间体验。
We design spatial experiences that can be sensed, entered and remembered — for brands, cultural institutions, public environments and live entertainment.
品牌体验文化与公共体验沉浸式空间实时音画与技术制作Brand ExperienceCultural + Public ExperienceImmersive EnvironmentsRealtime Audiovisual
中国·AI盛典开场秀盒体舞台画面品牌体验Brand Experience
中国·AI盛典开场秀影像China AI GalaChina AI Gala — Opening Show Visuals
开场秀
2026
Opening Show
2026
矿晶空间影像空间媒体内容Spatial Media
中国国家地理·矿晶空间影像Crystal LandscapeNational Geographic — Crystal Landscape
商业空间
2026
Commercial Space
2026
控时者与滴流环幕音画系列实时音画Realtime Audiovisual
控时者 / 滴流TIMER / DROP FLOWTIMER / DROP FLOW
环幕音画系列
2024—2026
Circular Screen Series
2024—2026
TITAN 现场视觉系统实时系统与播控Realtime + Show Control
TITAN 现场视觉系统Mechanical PhotosynthesisMechanical Photosynthesis: TITAN
现场视觉
2025
Live Visual System
2025
>>round-a-clock 环形 LED 屏幕现场媒体系统与活动视觉Media System + Event Visuals
西岸旋心>>round-a-clockWest Bund Xuanxin — >>round-a-clock
媒体系统与活动视觉
2025
Media System + Event Visuals
2025
SYSTEM × ERSHA 建筑空间扫描空间采集Spatial Capture
SYSTEM × ERSHA 建筑空间扫描Spatial CaptureSYSTEM × ERSHA — Spatial Capture
点云与空间影像
2026
Point Cloud + Spatial Film
2026

项目覆盖品牌、文化公共空间、文旅商业与数字娱乐。Projects span brand experiences, cultural and public spaces, destinations and digital entertainment.

01

品牌体验Brand Experience

发布会、旗舰店、快闪、产品体验、品牌影像、互动零售与多感官空间。

Launches, flagship stores, pop-ups, product experiences, brand films, interactive retail and multisensory environments.

02

文化与公共体验Cultural + Public Experience

美术馆、博物馆、艺术节、城市更新、公共媒体艺术与文化叙事。

Museums, galleries, festivals, urban renewal, public media art and cultural storytelling.

03

沉浸式目的地Immersive Destination

文旅、酒店、商业综合体、沉浸式展厅、数字场馆与长期运营内容。

Cultural destinations, hotels, mixed-use developments, immersive exhibitions, digital venues and long-term content programmes.

04

数字娱乐Digital Entertainment

演唱会、音乐现场、游戏化体验、实时视觉、XR 与数字 IP 内容。

Concerts, live music, gamified experiences, realtime visuals, XR and digital IP content.

从创意方案、内容制作到技术整合和现场交付,服务按项目条件组合。

From creative direction and content production to technical integration and on-site delivery.

01
空间媒体内容Spatial Media Content
大尺寸影像、异形屏、环幕、穹幕、裸眼 3D 与常设空间内容,依据屏幕比例、观看方向和观众动线进行设计。Large-format moving image for custom LED, panoramic, dome and glasses-free 3D environments, designed around screen geometry, sightlines and audience movement.
02
互动与沉浸式体验Interactive + Immersive Experiences
以动作、声音、触摸、视觉识别和传感数据驱动画面、声音与空间反馈,支持单人及多人参与。Motion, sound, touch, computer vision and sensor data drive responsive image, audio and spatial feedback for individual and multi-user experiences.
03
实时三维与生成系统Realtime 3D + Generative Systems
游戏引擎、生成视觉、音频分析与数据驱动内容,支持实时响应、持续迭代和多版本运行。Game engines, generative visuals, audio analysis and data-driven content for live response, ongoing iteration and multiple operating modes.
04
多屏编排与演出播控Multi-screen Direction + Show Control
组织主屏、副屏、异形屏与灯光、声音之间的时间关系,并完成媒体服务器、OSC、MIDI、DMX 与现场播控。Timing and content direction across main, secondary and custom displays, integrated with sound, lighting, media servers, OSC, MIDI, DMX and live show control.
05
空间采集与数字预演Spatial Capture + Digital Previsualisation
空间扫描、点云、数字孪生、AR、VR、MR、实时三维应用、移动端互动与空间音频,用于方案验证、内容制作和场地预演。Spatial scanning, point clouds, digital twins, AR, VR, MR, realtime 3D applications, mobile interaction and spatial audio for design validation, content production and venue previsualisation.
06
技术整合与现场实施Technical Integration + On-site Delivery
技术选型、设备与供应商整合、信号和结构协调、安装调试、运行测试、现场交付与维护支持。Technology specification, equipment and supplier coordination, signal and structural integration, installation, commissioning, operational testing and on-site support.
07
XR 与空间计算XR + Spatial Computing
Apple Vision Pro、空间入口、三维场景与交互原型,支持研究验证、内容迁移和部署规划。Apple Vision Pro, spatial interfaces, 3D scenes and interactive prototypes for research, content migration and deployment planning.
08
AI 影像与品牌内容AI Image + Brand Content
将生成式影像纳入导演、三维、合成和空间适配流程,为发布会、品牌影片与大型屏幕提供可控内容。Generative imagery integrated with direction, 3D, compositing and spatial adaptation for launches, brand films and large-format screens.

按项目规模,选择最合适的生产与责任结构。The right production structure for each project scale.

01

自主制作In-house Production

适合核心能力范围内、规模可控的项目。由团队直接完成创意、内容、系统与交付。

02

联合制作Co-production

需要外部艺术家或专项技术时,由 VIRTURA 主导创意,并与成熟伙伴联合交付。

03

总包整合Integrated Delivery

面向大型、多供应商项目,统一负责方案、预算、排期、质量控制、验收与最终交付。

从场地条件到稳定运行。

先明确目标、空间、屏幕和时间,再确定创意与生产结构。每个阶段都有可确认的成果、成本和责任边界。

01需求沟通Brief + objectives
02场地与技术评估Site + system assessment
03创意方案、预算与排期Concept + budget + schedule
04内容制作与系统开发Production + development
05联调测试与现场执行Testing + on-site delivery
06交付、培训与维护Handover + support
关于 VIRTURA / 06Studio / 06
VIRTURA 连接空间感知、动态影像与创意技术。VIRTURA connects spatial perception, moving image and creative technology.
Immersive spatial media environment

我们以体验设计和空间媒体为核心,从概念、影像、交互与声音出发,组织技术供应链并完成真实空间中的整体交付。

We work across experience design and spatial media, bringing concept, moving image, interaction and sound into an integrated production and delivery process.

VIRTURA 是在「轩空间感知(XUAN)」空间设计与项目实践框架下展开工作的跨学科艺术团队与创作共同体,并与 TZONE(上海图域)等相关团队在不同项目中协同推进空间内容与现场实践。

VIRTURA operates as an interdisciplinary art and creative technology studio within the spatial-design and project framework of XUAN, collaborating with specialist teams including TZONE across spatial content and on-site production.

Shanghai
Available worldwide

艺术、空间设计与创意技术,在同一团队内协同。Art, spatial design and creative technology in one studio.

01
Ewan Qian / 钱誉文

Ewan Qian钱誉文

联合发起人 / 创意负责人Co-founder / Creative Lead

沉浸式空间体验研究者与媒体艺术家,实践横跨实时视觉系统、点云影像与音画结构。他持续将作品创作、空间预演与数字舞台系统组织为可复用的长期方法。毕业于河南工程学院数字媒体艺术专业,曾参与上海 UFO Terminal、深圳 BO LIVE、舟山 CAN Festival、上海 THE BOXX 与日本新宿 WPÜ 等场地及项目的现场视觉与空间媒体制作。

An immersive experience researcher and media artist working across realtime visual systems, point-cloud imagery and audiovisual structures. His practice brings artistic production, spatial previsualisation and digital stage systems into a sustained, reusable methodology. He studied Digital Media Art at Henan University of Engineering and has contributed to live visual and spatial media projects at UFO Terminal Shanghai, BO LIVE Shenzhen, CAN Festival Zhoushan, THE BOXX Shanghai and WPÜ Shinjuku, Japan.

02
Xuan Shen / 沈轩

Xuan Shen沈轩

联合发起人 / 艺术总监Co-founder / Artistic Director

数字艺术家与策展人,长期从事空间设计、公共叙事与跨文化展览实践,关注如何在建筑、媒介与社会语境之间建立清晰的空间表达。毕业于中国美术学院视觉传达专业,后于法国里昂第三大学完成硕士学习。现任中国美术学院视觉传播学院客座导师、中国国家地理自然教育中心艺术顾问,并曾担任首届上海静安国际光影艺术节评委。曾获 2026 iF 设计奖,并获 MIA 2023 行业领军人物称号。

A digital artist and curator whose practice spans spatial design, public narrative and cross-cultural exhibition contexts. He develops spatial frameworks that connect architecture, media and social experience. He graduated in Visual Communication from China Academy of Art and later completed postgraduate study at Jean Moulin University Lyon 3. He is a guest tutor at the School of Visual Communication, China Academy of Art, an art advisor to the National Geographic China Nature Education Center, and served as a jury member for the inaugural Shanghai Jing’an International Light Art Festival. His recognitions include an iF Design Award in 2026 and the MIA 2023 Industry Leader title.

03
Murphy Nile / 周子凌

Murphy Nile周子凌

跨媒体艺术家 / 创意导演Transmedia Artist / Creative Director

跨媒体艺术家与创意导演,伦敦大学金史密斯学院计算艺术硕士。专注互动体验、空间影像、视听系统与沉浸式装置,擅长概念转化、视觉与空间叙事、交互系统设计及跨专业协作,实践涵盖展览、剧院、公共艺术、文旅与城市空间。曾入围英国Lumen Prize流明奖沉浸式体验单元,作品于米兰引擎电影节、卡尔斯鲁厄IDIF电影节、柏林SUPERBOOTH、重庆光影艺术节、凯迪拉克·上海音乐厅及西岸美术馆等平台呈现。

A transmedia artist and creative director with an MA in Computational Arts from Goldsmiths, University of London. Their practice focuses on interactive experiences, spatial moving image, audiovisual systems and immersive installation, with expertise in concept translation, visual and spatial storytelling, interaction-system design and cross-disciplinary collaboration across exhibitions, theatre, public art, cultural destinations and urban environments. They were a finalist for the 2025 Lumen Prize Experiential Award. Their work has been presented at Milan Machinima Festival, INDEPENDENT DAYS International Film Festival (IDIF) in Karlsruhe, SUPERBOOTH in Berlin, Flowing Light — 1st International Light Art Show Festival in Chongqing, Cadillac Shanghai Concert Hall and the West Bund Museum.

04
Cui Fang / 崔放

Cui Fang崔放

三维动态设计 / 生成艺术3D Motion Design / Generative Art

三维动态设计师与生成艺术创作者。她以具象对象为起点,通过数字重构、材质研究与抽象转译,建立带有个人印记的超现实空间与动态视觉语言。毕业于密歇根大学建筑专业。曾获上海国际光影节穹顶单元银奖、重庆“流光绘影”光影科技艺术节优秀作品奖,作品亦曾入选台北 Lumitree LED 光廊展映。

A 3D motion designer and generative artist whose work begins with recognisable objects and transforms them through digital reconstruction, material exploration and abstraction. She develops surreal spatial experiences and moving-image languages with a distinct personal signature. She studied Architecture at the University of Michigan. Her work received the Silver Award in the Dome category of the Shanghai International Light Art Festival and an Outstanding Work Award at the Flowing Light art festival in Chongqing, and has also been shown at Taipei’s Lumitree LED Corridor.

Realtime generative visual system

把空间、时间和目标告诉我们。

如果技术资料还不完整,也可以先说明场景和上线时间。我们会先判断制作模式、关键风险和下一步需要补充的资料。

提交后将打开邮件客户端,并把上述信息整理成项目简报。
VIRTURA